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 Philippines ranks #1 in Facebook penetration

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PostSubject: Philippines ranks #1 in Facebook penetration   Mon May 16, 2011 11:36 pm

In a recent market research by comScore, the Philippines ranked #1
with the highest Facebook users as a percentage of internet users in the
country. They also included Twitter and LinkedIn to give it a better
perspective.


1. Philippines
> Facebook: 93.9%
> Twitter: 16.1%
> LinkedIn: 1.9%
> Internet Use: 29.7%
Social network penetration is incredibly high in the Philippines,
reaching 95%. Facebook is the country’s most popular website, more so
than Google, and has a penetration rate of 93.9%. The Philippines is
also the eighth most popular country for Twitter use on a global scale,
with a penetration rate of 16.1%. The popularity of photo sharing has
increased by 46% in the country in one year, largely due to Facebook.
Social networking is so popular among Filipinos, the country has been
nicknamed “The Social Networking Capital of the World.”
{source}

Israel came in second with 91%, Turkey at 90.9% and Chile at 90.2%.
The two other SEA country that made it to the top 10 is Indonesia at
87.5% and Malaysia at 88.4%.

However, in terms of absolute percentage of the population, Malaysia is higher than the Philippines — 57% of Malaysians are on Facebook while only 28% of Filipinos are on Facebook.

The research also included penetration of other social networking
sites like Twitter and LinkedIn. While Twitter usage is relatively high,
LinkedIn (which has been up since 2003) scored very low. LinkedIn so a
social networking site for professionals.
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